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I can't pretend I haven't watched my fair share of reaction videos too, but it is a fascinating trend and it's not something I feel particularly great about when I am watching it. I think people really like to have their tastes affirmed, even more so if its by a person or group of people who would not be considered the 'normal' target audience for a piece of media. I can also seem like a form of anti-snobbery, i.e. if a classical composer likes one of your favourite songs that must mean it's great, and you have great taste!

It's an interesting one to ponder. I don't think wanting other people to like the same things we do is a new thing that didn't exist before the internet - but now we have a perfect platform to have that same itch scratched on a much larger scale. And the inauthenticity and hyperbole of a lot of this content, as you mentioned, is a little bit disturbing. Some of the reaction videos can definitely be fun, and some can be insightful, but I can't say I'm too encouraged by the normalisation of inauthenticity.

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Jan 9Liked by Zach Campbell

"Christians react to heavy metal songs about Satanism (or other pop culture about the occult)" is one variation on this format I've noticed.

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