On style as branding (or not), and life as motion
There's been a turn away from conventional trailers towards releasing stand-alone scenes that can work as memes, like UNIVERSAL LANGUAGE's minute-long clip of the "what if Tim Horton looked like a tea shop in Iran" scene.
this comes up a lot on Mubi's library, too, I think - the trailers are often just little extracts from the films
There's been a turn away from conventional trailers towards releasing stand-alone scenes that can work as memes, like UNIVERSAL LANGUAGE's minute-long clip of the "what if Tim Horton looked like a tea shop in Iran" scene.
this comes up a lot on Mubi's library, too, I think - the trailers are often just little extracts from the films